Wella Illumina Color Extra Bright Hair Dye 60 ml - 10.1 Lightest Ashy Auburn
- Regular price
-
£18.00 - Regular price
-
- Sale price
-
£18.00
Quick Dispatch
Ships in 1–3 business days · free over £80, delivered in 3–7 days.
14-Day Returns
Free prepaid label, plus your statutory 14-day cancellation right.
Freshly Stocked
Fresh inventory with plenty of shelf life ahead.
All-Inclusive Pricing
Duties & UK VAT (20%) included (DDP) · secure checkout.
Earn £1.8 GBP in store credit with this order
You get 10% of every order back as store credit toward your next purchase. How it works
Couldn't load pickup availability
Product Highlights
- Experience vibrant, eye-catching colors with 3D
- Retains color and brightness for long-lasting
- Ensures desirable results with the right oxidant
- Get a smooth dye texture with equal oxidant mix.
Description
Wella Illumina Hair Dye
Adds dimension and depth to your hair using innovative 3D technology.
This dye creates bright, vibrant shades that are sure to turn heads.
It helps you achieve the stunning colors you've always wanted.
Thanks to its specially formulated color pigments, it adheres well to the hair, helping to keep your color looking fresh and bright for longer.
Please refer to the package insert for guidance on mixing and applying the dye.
The suggested mixing ratios and application methods provided online are for reference only.
Mixing ratios, application techniques, and processing times may vary based on the specific application and dye used.
Oxidant Selection
The oxidant is a creamy liquid that activates the dye.
Choosing the right oxidant is essential for effective hair coloring.
Using an oxidant that isn't suitable for your desired outcome may lead to unexpected results.
Therefore, it’s important to select your oxidant with the same care as you do for your dye.
It’s recommended to use the same brand of oxidant as the dye you choose.
This makes it easier to find the right oxidant for your application.
Mixture Preparation
When preparing the mixture, use a non-metallic container and a stirrer.
Select the appropriate oxidant for your specific application.
Mix one tube of dye with an equal amount of oxidant cream.
For example, if using 60ml of dye, combine it with 60ml of oxidant.
Blend the dye and oxidant together until you achieve a smooth consistency.
Share


Wella Illumina Color Extra Bright Hair Dye 60 ml - 10.1 Lightest Ashy Auburn
- Regular price
-
£18.00 - Regular price
-
- Sale price
-
£18.00
-
E-Mail Support Line
You can reach us 24/7 via our email address. We will respond within an average of 10 hours.
-
Phone Support Line
UK Customer Service: +44 7458 038211
Mon–Fri, 2:00 PM – 10:00 PM (UK Time).

